Nowadays, there are various product / applications in the market which makes the market competitive in various terms, including "usability" of the product. This ever-increasing competitiveness makes markets saturated & the need for best-of-the-breed products in terms of usability are required to developed.
These products needs to be more of "user-centered" than being "technology-oriented". An 'Usability' expert analyzes the interaction between the end user and the application or product developed. After carefully observing them, an "Usability expert" may find the functional or design flaws in the process by which the product or application is developed. Being an Usability person, one has to always keep in mind that the product has been designed / developed by keeping the end user in mind.
Also, 'usability testing' and 'usability engineering' are both different things. "Usability Testing" measures the ease of use of a given software / application or product. But, "Usability Engineering (UE)" is a scientific way of research & develop the processes which ensures the product / application developed is compliant to most usability parameters.
In the coming article, I will post some more stuff on "Usability".
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