
User experience (UE) aims for a more holistic view in which usability can be seen as a part of the user experience. UE emphasizes emotional aspects, such as the desirability, usage flow and impressiveness of the product. The ability to create a positive emotional impact on the user is a key factor in differentiating the product from the competition.
Investing in usability and UE work results in savings in overall application development costs. When the development is based on verified user needs and requirements, the development work can be prioritized and focused in the most important product features. Unnecessary work and re-work can be minimized. Satisfied customers boost the positive brand image and create customer loyalty.
(Article from Nokia Forum. Copyright with Nokia.) URL: http://www.forum.nokia.com/main/technical_services/usability/why_usability.html)
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